Spey is a matter of both style and State. From its home in the nation’s capital, Spey adorns the necks of the most powerful women in the world in pearls. In authentically Washingtonian fashion, it takes pride in its commitment to sustainable luxury, relentlessly exceptional service, and patronage of the arts.
Of course, the pearls are the stars. Spey rigorously selects, qualifies and pairs its pearls to form lustrous pieces of jewelry.
Beneath it all lays Spey’s belief in community. With missions to support the arts, the environment, and those who serve our country, Spey is uniquely positioned to work toward a more lustrous future. Spey helps to sustain the arts, preserve and protect threatened environments, and supports our nation’s troops through special volunteer and purchasing programs. That is its pearls with a purpose promise.
Spey is a purveyor of fine jewelry and the quintessential statement in pearls. As bubbles crown Champagne, so do pearls crown a woman, and it infuses its collection with fluidity, effervescent spirit and timeless style. It collaborates with avant-garde designers, celebrated individuals and high couture fashion to create spectacular pieces of pearl jewelry.
Pearls are the core of Spey’s business, but it’s more than that. It’s all about giving back and helping the arts and other community organizations thrive. The focus on pearls will never be lost, but Spey will always seek to help others and support the community. It’s part of the culture of the company.
The name of the company is derived from the River Spey. It is a pristine and beautiful river that flows through the Scottish Highlands. Residing within river is an endangered pearl producing mussel. Over the years, millions of them have been killed according to a report by the BBC. Being such a great filter feeder, Spey has made it a mission to preserve, protect, and bring awareness to the mussel.
As filter feeders, bivalve mollusks help purify the water around them by both gathering food and breathing through their gills. They play an integral part in the sustainability of aquatic and marine ecosystems, serving not only as prey and habitats for others, but also as harbingers of water quality and health. Like canaries in a coal mine, mollusks are very sensitive to changes in temperature and purity. Most bivalves bury themselves in sediment or attach to rough crags and rocks for protection. The roughly 9,200 different species of bivalves are spread from the balmy tropics to the frozen arctic, and from the blackest pits of the ocean to the sandy drifts of the shore.
To help protect these important organisms, many of which are threatened or endangered by pollutants and exploitation, Spey has launched a unique initiative to conserve mollusk populations. In homage to its namesake River Spey in Scotland, Spey supports campaigns that educate and empower local Scots to care for the river – home to a critically endangered species of freshwater pearl mussel. The River Spey is but one of the ecosystems suffering from a loss of native mussel populations. Together it feels it can help safeguard the mollusk for generations to come.
Community involvement and support of the environment is at the core of Spey’s local business
The company is focused on giving as a mission. It is committed to supporting the arts, the environment, and those who serve our country. Spey is uniquely positioned to work toward a more lustrous future.
From an enviornmental perspective, and something most probably have not thought of, Paul compares oysters as being similar to a canary in a coal mine. At the very onset of disease or pollution entire fields of oysters will die off. It’s obviously in the best interests of the pearl industry to keep the waters pristine. Where pearl farms move in there is a corresponding increase in the bio diversity and growth of coral reefs. Furthermore, the pearl industry is involved in a campaign against deforestation which causes runoff and pollution in the waters. It’s an industry that, at its heart, has a lot of sustainable and forward thinking processes that Paul has embraced.
As part of its initatives in the arts, Spey is involved with the Washington Ballet and, in particular, with the organization’s Dance DC Program. It is a program that involves mostly those around age of a third grader and helps to expose them to ballet and all of the associated beneifts such as exercise and appreciation for the arts. The company’s mission is to give away 30% of its revenues to the organization.
In addition to its involvement with the ballet, Spey was a valued part of this year’s annual Contemporaries Bash at The Phillips Collection , America’s First Museum of Modern Art. Themed “A Tokyo Night”, Spey pearls were among items at auction, helping the museum raise over $1 million for arts and education programs.
Advice For Invoving Other’s In Your Cause
Spey feels that the methodology you should use to get other companies or organizations involved in your cause is as follows:
- Define what you want to do as a company or organization. What kind of impact do you want to have?
- Reach out to companies or organizations who are similarly aligned.
Benefits to Brand
In Spey’s case, it has found that people respond very highly to organizations that are supporting and championing the causes they care about. For Spey, in particular, they see that they’re actively engaged in the community and it has resonated very highly with them. So they’ve been happy to engage with it and they’re happy to give back to them.
Other Major Points
- Spey is focusing its global social good efforts primarily on calling attention to the plight of mollusks and protecting the River Spey from any further encroachment
- On a local level, the Dance DC Program with the Washington Ballet will continue to be the primary focus
- Spey hopes to grow its revenues to such a point that it is able to underwrite a completely new ballet at the Washington Ballet
- It will continue its efforts to support other local community efforts for which it feels it can properly align
Tweetable Nuggets from the Show
- Facebook: Spey
- Twitter: @Spey
- Instagram: @spey
- Find Paul Ashe on LinkedIn
- Email Paul, firstname.lastname@example.org
- Washington Ballet Dance DC Program
- The Phillips Collection